European Dilution: Mapping the Origin and Roles of the Reputation Requirement

This article examines the rationales behind selection of reputation as a prerequisite for enhanced protection in European law on trade mark dilution. To this end, offers an in-depth account emergence concept legislation well legislative process itself. The examination proposed herein should prove useful when interpreting dilution purposive way. Furthermore, by looking at historical context is which ‘socially constructed’ ‘trademark reputation’ emerged, seeks to shed some light policy considerations choice criterion.